Ruzie om babypop

Philip Morris dreigt een Amerikaans bedrijf dat een keramische babypop op de markt heeft gebracht met een rechtszaak. De reden: het is een rokende baby die wordt afgebeeld met een sigarettenpakje dat erg veel lijkt op het bekende Marlboro pakje. In dat pakje zitten sigaretten met wierook die in de babypop kunnen worden verbrand.


Philip Morris wil blijkbaar niet geassocieerd worden met rokende baby’s, maar richt haar pijlen liever op inbreuk op het merkenrecht.


APRIL 10–Philip Morris is threatening legal action over the sale of a “Smoking Baby” doll–but not because the tobacco giant is offended by the thought of an infant lighting up, but rather because the diapered cigarette enthusiast appears to be enjoying a trademarked Marlboro. In an April 7 letter to Toy Lounge, an online retailer, Philip Morris attorneys contend that the $5.95 ceramic doll comes equipped with a pack of cigarettes bearing a “logo confusingly similar” to Marlboro’s “roof design,” which is further described as “a pentagonal figure with a horizontal top and two vertical sides with two upwardly and inwardly sloping diagonals.”


Rokende babyThe design of the package of toy cigarettes–which are actually unscented incense–is intended to “evoke an unsavory association with Philip Morris,” alleges the letter, a copy of which you can find below. The company also claims that a “Li’l Smokes” refill pack also infringes its Marlboro trademark. Along with leaning on Toy Lounge, Philip Morris also apparently contacted the novelty doll’s manufacturer and was told that the offending products would be altered to address the tobacco company’s concerns. Commendably, Philip Morris has never been shown to market its products to newborns. However, the company has previously tracked Marlboro’s “market penetration” with smokers as young as 15, since the teenage years are when crucial “initial brand selections” are made, according to one internal company memo.


Philip Morris Incensed Over “Smoking Baby”

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Citaten

  • "Es ist schwieriger, eine vorgefaßte Meinung zu zertrümmern als ein Atom."
    (Het is moeilijker een vooroordeel aan flarden te schieten dan een atoom.)
    Albert Einstein

  • "Als je alles zou laten dat slecht is voor je gezondheid, dan ging je kapot"
    Anonieme arts

  • "The effects of other people smoking in my presence is so small it doesn't worry me."
    Sir Richard Doll, 2001

  • "Een leugen wordt de waarheid als hij maar vaak genoeg wordt herhaald"
    Joseph Goebbels, Minister van Propaganda, Nazi Duitsland


  • "First they ignore you, then they laugh at you, then they fight you, then you win."
    Mahatma Gandhi

  • "There''s no such thing as perfect air. If there was, God wouldn''t have put bristles in our noses"
    Coun. Bill Clement

  • "Better a smoking freedom than a non-smoking tyranny"
    Antonio Martino, Italiaanse Minister van Defensie

  • "If smoking cigars is not permitted in heaven, I won't go."
    Mark Twain

  • I've alllllllways said that asking smokers "do you want to quit?" and reporting the results of that question, as is, is horribly misleading. It's a TWO part question. After asking if one wants to quit it must be followed up with "Why?" Ask why and the majority of the answers will be "because I'm supposed to" (victims of guilt and propaganda), not "because I want to."
    Audrey Silk, NYCCLASH