Er zijn wereldwijd al diverse onafhankelijke onderzoeken gedaan naar de effectiviteit van nicotineontwenningsmiddelen als pleisters en kauwgom. Hoewel de fabrikanten beweren dat de kans op succesvol afkicken door toepassing van hun middelen verdubbelt, wijzen deze onafhankelijke onderzoeken consequent anders uit: het helpt geen barst of je nu deze middelen gebruikt of ‘cold turkey’ afkickt.
Een nieuw onderzoek onder meer dan 40.000 rokers, die meededen aan een “Quit and Win’ wedstrijd, bevestigt de uitkomsten van onderzoeken in Minnesota en Londen.
Who should smokers believe when it comes to choosing the best way to stop smoking? Real-world experience or nicotine replacement therapy (NRT) industry claims? The industry says that NRT “doubles your chances,” based on results from studies that were placebo-controlled and allegedly double-blind. Real-world evidence continues to mount that billions of dollars is being made selling NRT products that offer no advantage over quitting without them. The latest news from Quebec is another case in point.
(PRWEB) April 27, 2004– A September 2002 review of California quitter survey data concluded that “NRT appears no longer effective in increasing long-term successful cessation in California smokers.” Published in the Journal of the American Medical Association, the California finding was soon reinforced by real-world survey data from Minnesota (November 2002) and London (June 2003). Now, data from a Canadian quitting contest, published in the May 2004 edition of Preventive Medicine, joins the rising chorus.
THE QUEBEC CONTEST
A flood of “Quebec 2000 Quit and Win” contest marketing attracted 20,400 smokers. Quebec 2000 Quit and Win participants completing the six-week contest had the added incentive of competing for cash awards, trips and gift certificates. Each participant was allowed to select his or her own method of quitting and required to partner-up with a non-smoker who was to provide on-going social support. The sampling of results proved the combination to be extremely effective.
At six weeks, 65% of cold turkey quitters were still not smoking compared to 64% of nicotine gum and patch users. At the six month mark, 34% of cold turkey quitters and 34% of nicotine gum users and patch users were still smoke-free. Again, cold turkey performed as well as NRT.